On Page vs Off Page SEO Difference
In today’s digital age, promoting a website and getting higher rankings are a pinnacle of online business success. Not only does it boosts your sales, but it also provides maximum exposure of your venture.
However, many site owners have been struggling to keep up with the ever-changing algorithm of Google and the seemingly complicated techniques of search engine optimization. In fact, very few people know about SEO and how it works.
Search engine optimization has two commonly referred to components — “on-page” and “off-page” SEO. These two are both extremely important in ranking your website and work best together.
Understanding What On Page SEO is
To give you a better idea, imagine the “on-page” as a racing car, and the search engine optimization is a race that you are about to enter.
Before entering the race, it is crucial that you build your car first. You have to make sure that you come up with the right vehicle so that you will have better chances of winning the race.
For instance, if the other racers are driving a Chevy Malibu, then you might be able to go out and build a Corvette and win the race. But if all of your competitors are driving Corvettes, you might have to go out and build a Lamborghini.
To achieve your SEO goals, you have to take into account the effort it’s going to take, the resources needed, and the cost of getting your site rank where you want it.
The logic here is simple — the more competitive the industry is, the more significant investment you’re going to need to get better results.
Understanding What Off Page SEO is
Now think of the “off-page” as the gas or fuel that you’re going to need to get the car going. This factor is crucial in bringing out your car’s full potential.
Think of it this way — even the best-built cars will not run correctly or at least to their maximum potential without the right type of fuel in them, just as a poorly built car will not run properly even if you give it the best fuel possible.
So you see, both of those things go together, pretty much the same with on-page and off-page SEO.
There are other factors to consider when it comes to on-page and off-page SEO. In on-page, the relevance of your website is critical. A good website must be about one particular topic only.
However, your website can be broken down into different subtopics, given that all of them are still in the same category as the main theme of your site.
For example, if your site is about shoes, you can add subtopics about children’s tennis shoes, dress shoes, and so on.
You can also add a lot of supporting pages for your main topic, but you have to make sure that there’s relevance.
Next, you need to consider your keywords and what’s referred to as LSI or Latent Semantic Indexing. Basically, this is just the synonyms of the words you are using. It is essential to think of other ways to express a particular term in different words to have a good ratio of both your keywords and your LSI.
Another thing you have pay attention to are tags. Many site owners fail to realize the importance of using h1, h2, h3, and title tags on their website.
Think of h1 as the main topic of your page, h2 as the subtopic, and h3 as even subtopics of the subtopic.
The title tag is also important. It is the tag that you see when you hover over a tab in your browser bar. It’s very important that the information in there is is correct as it relates to your site.
Meta description plays a vital role in the on-page SEO as well. It is the description that shows up in the search results.
Internal linking of your site can also help your SEO goals. It is the linking of all related pages to one another using the proper anchor text, which is often referred to as a “silo.”
Tagging photos on your website using alt tags are also very crucial, especially when it comes to the Google crawler.
Basically, it helps Google figure out what your picture is about since they cannot read images alone. Again, the photos must be relevant to what your website is all about.
If you work in a specific area or have different locations, then it’s better to GeoTag the photos on your website. It is a helpful technique to rank your site based on your target places.
The URL structure of your site is a huge on-page factor as well. It should be SEO-friendly and set up based on the topics you want to talk about on your website.
Off-page SEO, on the other hand, has completely different elements to consider. Personally, I think the most significant component of off page is links.
There are several things to consider when it comes to links. These include the quality of the links, the topical relevance of the links, and the rate at which you get the links.
Another off-page factor is traffic. If your website is not getting much traffic, then Google is going to assume that this website may not be very important. So even if you have the other factors involved, your rankings still might not ever reach the level you desire.
On page and off page SEO go hand in hand. You will not find success with only one.