Investing in digital marketing for your business is vital to its long term profitability. You must be able to attract a consistent flow of new customers, clients, or patients, or your business will not survive. In order to not only survive, but thrive, it is important to keep in mind that many digital marketing ideas simply will not work for most businesses. However, there are a handful of powerful digital marketing techniques that will ensure your businesses' long term profitability and success. These few, but powerful tactics are what we focus on as a digital marketing agency.

Online marketing is something that you will need to invest in for the life of your business in some way, shape, or form. The tactics and strategies that we implement for our clients are among the very best digital marketing strategies for small business.

If you do not have a digital markting plan that will consistently bring you new customers, clients, or patients, that spend money with you, your business is simply not going to survive. Become familiar with current digital marketing trends and work with a digital marketing company that can show you the specific results they are acheiving for you. Businesses that invest in marketing will always do better than those that run a “cheap and cheerful” operation.

Below is a list of some strategies that are working great right now

• Conversion Optimized Websites: One of the first things you should do is create a website. With an increasing use of technology, everyone is pulling out their cellular devices or going on a computer to search for the product or service they are looking for. Your website is “ground zero” for all other marketing that you do. If your website is insufficient, so too will be the rest of your marketing efforts. We create some of the best revenue generating websites you will see today.
• SEO: SEO (search engine optimization) is extremely important because when someone goes online to find the product or service you offer, they will either find your business, or your competitors. You will want your website to rank high in the search results to attract new customers, clients, or patients that want to spend money with you.
• Google My Business Listing (GMB): When completely filled out and properly optimized.
• Pay-Per-Click (PPC): Pay-per-click Google ads should be included as part of an overall marketing strategy. If set up properly, Google Adwords can have you acquiring new business in less than 7 days with a budget that you set.
• Collecting Reviews: Reviews are very crucial to your business. Every single person who looks for a business online will immediately go to the review section to see what others have said. Your goal is to get five star reviews and recommendations from your customers.

Below is a list of some strategies that do not work well right now.

• Direct Mail In today's world most people have the majority of all important communications sent to them electronically. Bills, statements, payments, banking information, etc is all done online. Most mailboxes are filled with nothing but junk mail and consumers know it. Most sort their mail on the way in from the mailbox and pitch it in the trashcan before it ever makes it into the house. While there are some ways to make direct profitable, most businesses do not do it correctly so we advise against it.
• Print Media
• Radio While people are driving, they may be listening to the radio and may hear an ad about your business. However, you are paying for “air-time” meaning that even if more than half the people listening to the ad don’t need your product or services, you are still paying for them to hear it. It is also very difficult to track your return on investment.
• Billboard A billboard sign is one of the oldest marketing tactics still around. While people pass your billboard and maybe even think it looks good or is funny, etc, again, you are paying for “eyeballs”. Even if more than half the people seeing your ad don’t need your product or services, you are still paying for them to see it. It is also very difficult to track your return on investment.
• Television commercials Television commercials are also a marketing tool that has been used for a long time. However, much like radio and billboard you are paying to market to people who won’t need your product or services. It’s expensive, and difficult to track your return.

If you don’t have the budget, have more time than money, or are more a “do it yourself” kind of person, request the “Ultimate A-Z Online Marketing Blueprint to Attract More Customers, Clients, or Patients, and Make More Money by clicking here. We reveal the exact strategies we use with our clients and share how you can implement them in your business.

If you have more money than time and want us to implement all of the strategies for you, either schedule a time to talk with a digital marketing specialist, or learn more here. Thank you for checking out Spector Group Digital Media and we look forward to hearing from you!