Small Business and Practice MarketingMarketing for the small, independently owned businesses and practices

When it comes to small, independently owned businesses and practices, a strong marketing strategy is crucial if you want to be profitable. Without the proper strategy, prospects won’t be able to find your business and you’ll make it easier for your competitors to get all of the customers in your market.

Our small business or practice marketing specialists will help you create a strategy that will not only allow you to be found EXACTLY where your prospects looking for your product or service in your area, but will also automatically make the prospect want to do business with YOU . The fact is, a modern small business or practice should always have a strategy that is authoritative, educational and most of all, allows you to DOMINATE YOUR MARKET.

Some of Our Services Include:

Search Engine Optimization (SEO): New customers are impatient and they’re not going to venture past the first couple of online search results. Our small business SEO specialists will have you reaching the first page for your specialty, ensuring that customers find you every time.

Reputation Management: With as many as 80% of consumers researching a company online  before doing business with them, it is a MUST that your company not only have online reviews, but that any negative reviews be kept from getting online when possible.  Our proprietary programs can keep negative reviews about your business from going online.  Remember just a few negative reviews can cause your company to fall out of favor with prospects.

Mobile Marketing: Mobile phones are everywhere, and most people never leave home without theirs. Use this all-in-one device to boost your visibility with people searching for your product or service in your  market. You stay in touch with current and past clients and use text campaigns, location based mobile social networking and mobile coupons with 2D bar codes in order to generate more prospects. Or, we can even create a specialized app for the iPhone or Android to take your mobile marketing campaigns even further.

Offline Marketing: Our specialties go offline, too. We create the ultimate direct response mail campaigns. Offline marketing is making a comeback as most marketers forget about it and only head online. Be one of the only businesses in your area to use our ultra-effective, time tested strategy that will brand your business and have you scooping up prospects without them ever thinking about calling anyone else.

Email Marketing: How would you like to build a highly-targeted list of prospects that need your service? In order to capture targeted email addresses, we’ll set up a system that will AUTOMATICALLY capture your prospects email address, AND continue to email them on a regular basis without you EVER having to do anything!

Social Networking: Facebook, Twitter, YouTube, and that’s only three of the dozens of social networks that are constantly popping up online. Who has time to update a Facebook page daily? Who has time to send out regular Tweets to devoted followers? We do. That’s why you hire us. We’ll set up attractive social networking profiles with fully-customizable backgrounds. We’ll add content, create groups and we’ll make sure to add plenty of friends/followers in order to spread the word as much as possible about your business.

Full Result Reporting: Want to see how your campaigns are doing? We will provide you with full testing and tracking services, including detailed reports. You’ll be able to track every click, every lead and every visitor in order to determine what’s working and what’s not.

Image Optimization: This is often the most overlooked aspect of search engine optimization. By including tagging and proper placement of images on your websites, you’ll enable even more ways for new customers for your business.

Content Creation: When it comes to the search engines, content is king! Our award-winning content creation team will construct authoritative and useful blogs, articles, emails, lead magnets and even press releases, enabling you to send out a web of information that all points back to your enticing and inviting web presence.

Video Creation: Really wow prospects with screen capture technology and live motion videos that can educate, inform and invite new prospects to call you.

Video Marketing: We’ll provide you with complete access to offsite video properties and video networks that will enable you to make full use of this marketing technique that is currently taking the world by storm.

Directory Submission: Our highly-skilled team will make sure that your website and all other aspects of your web presence are submitted to the top web directories online. We’ll submit to the top directories to make sure that your agency’s name and contact information is everywhere it needs to be.

Link Generation: Search engine optimization requires both on and off-site optimization, which involves the use of links. Using backlinks and anchor text, we will generate a vast network of links that will ensure that new customers are always just one click away.

Social Media: Bookmark your site on social media sites and get noticed by the millions who visit these sites each and every day.

Business Automation: Our helpful team can get you set up with a virtual secretary that will help you outsource your menial tasks and will also keep you organized, two things most small businesses are desperately in need of.
We also specialize in Paid Media Campaigns offer an alternative to organic SEO. Paid media advertising provides quick results, even in the most competitive markets. While SEO takes time, paid advertising can provide almost instantaneous results. This makes paid media campaigns a great idea for independently owned, small businesses that want to get things cooking now, instead of waiting for SEO to kick in. Of course, these paid advertising methods can be lumped together with long-term SEO techniques for a supercharged web presence with plenty of buzz.

Some of the paid traffic sources we provide include:

Pay-Per-Click (PPC): Using paid advertising platforms like Google’s Adwords or the ones provided by Bing ,Yahoo!, Facebook and others, your prospects will easily be able to find you, and all while sticking to your preapproved budget.

Pay-Per-View (PPV) or Cost-Per-View (CPV): This high-impact advertising model has been proven to increase brand awareness and exposure, and it’s also considered one of the most cost-effective marketing methods available today.

Contextual Ad Placement: We know exactly where your ad should go in order to generate the best response. We’ll use eye-catching image ads, attention-grabbing banner ads, and even content ads that are all designed to steal clicks away from your competitors.
With our paid marketing campaigns, your ads will appear on relevant search pages for prospects searching for your product or service. Or, they’ll show up on the mobile phones of prospects in your area that are searching for the same. Whatever your goals, with a correctly budgeted paid media campaign, your business will generate instant nearly overnight results!

Discover the power that comes from highly-targeted strategic marketing campaigns by contacting us for a no-hassle strategy session today.